Effective Advertising

For our first bit of Media Studies homework, we all had to find two non-apple related videos that fit the criteria for effective advertising that we planned out in class. 

Here are the criteria:

What makes an effective ad?

• Memorability
• Engaging the audience
• Appealing to the age group it targets
• Appealing to the people in the profession/lifestyle it targets
• Airing often
• Airing in the right places
• Becoming a meme doesn’t hurt
• Explains the pros of the product or service being offered
• Hypes those pros
• Decent length